Integro is a data intelligence service built to help teenage gamers optimise for in-game and out of game well-being, based on a new system of in-game and out-of-game rewards. The service analyses and tracks the three most important variables for teenage development: sleep, physical activity, and social interaction. Users then receive a ‘balance score’ based on personal optimisation across these variables. Integro is connected to user wearables and game accounts, such that when the ‘balance score’ is too low, game play is paused. Users receive in-game or out-of-game rewards for accepting game holds, and are connected to both recommended activities and other Integro users. When players achieve high balance scores, they also receive new rewards. Integro therefore provides gamers with new insight into the effects of their decisions within the visual language and experience of games, rewarding healthy game play and connecting gamers to a diverse and balanced range of activities.
Our service solution seeks to help teenage gamers navigate mixed game and non-game realities to encourage healthy, balanced game play. Integro is a data intelligence service based on the tracking of gamers’ individual sleep, physical, and social health. Participation is reinforced by the system of rewards that not only support acceptance of pauses in game play, but also offer either a) new game boosts b) rewards with out-of-game partners.
While the value of Integro is not limited to a particular country or location, we believe the U.K. would serve as a good place to first develop and prototype Integro. This is due its more open game licensing environment (as compared to e.g. China), as well as current interest in and momentum around developing new measures to safely monitor and track gameplay (akin to the regulations implemented around gambling in 2005 in the U.K.).
By Yi Long, Yuxin(Mimi) Lu, Jess Stein, Sujeban Susilakanthan, Shuning Wang